Communications
is an extremely popular choice for undergraduate major as well as
choice for traditional masters programs and other grad classes through distance learning,
should students be looking for an advanced degree. However, many
graduates are wondering if the future filled with big dreams for your
communication specialties, as well as anxiety over the marketability of
their skills.
The
worries may be misplaced as a Communications degree is often suitable
for a wide variety of industries, which means you need to do some
narrowing down yourself. One of the best career fields for communication
graduates is online business development. If you like the idea of
working over the Internet, consider these potential (and potentially
lucrative) digital jobs.
Social Media Management: Social media management positions take all the social network tasks people
do normally - Facebook updates, Tweets, LinkedIn profiles, Pinterest
boards - and use them for business purposes. The key is successfully
maintaining real conversations with customers and answers all their
questions. Businesses do not always have people skilled in this type of
communication, so they need to hire outsiders with the appropriate
talent. If you have the ability to create short, compelling answers and
treat responses as though they come from real people, this career may be
ideal.
Brand
Management: Brand management is very similar to social media
management, with a couple of key differences. While social media
positions focus primarily on social networks, brand management includes a
wider degree of marketing techniques. Graphic design and website
development may be prominent features. Other aspects of brand management
are setting long-term strategies, understanding demographic trends,
marketing and psychology. You may be hired in a specialized field, such
as blog writing or forum monitoring, or launch the next Nike.
Web
Design: Web design covers building advanced and interactive websites,
from creating the look and feel of them, to selecting the required
features. Fortunately, many communication degrees teach the basics of
web design. If your degree included web-based courses,
web design is a very strong field among firms looking to create an
Internet presence. In web design you can work with programmers and
graphic designers to create ideal web pages which communicate key
messages to customers, answer their questions with minimal effort, and
making the transaction process as painless as possible.
Web
Production: Web production tends to be a broader field than web design,
incorporating the creation of online objects for many marketing
purposes. Online videos can be posted and embedded in many sites. Images
announcing special offers, new information or discounts can be created
and then moved into the appropriate online channels for maximum
exposure. Multimedia tutorials and introductions can be programmed and
made available at the correct times. All these tasks have room for a
talented communications specialist with a knowledge of the Internet.
Internet
Marketing: Internet marketing links traditional marketing strategies
with the new world of online communication. This field is more suitable
if you prefer working in strategy, transitioning a company’s old
marketing format into an Internet-applicable model. Small businesses may
be interested in communication specialists who can head their entire
marketing processes and find ways to communicate effectively with only
consumers. If you like building projects from the ground up, internet
marketing is a booming industry.
Even
if none of these hot jobs tickles your fancy, don’t give up on your
online-communication dreams. New fields are being created all the time,
and the list goes far beyond these few popular fields. As time passes,
more and more fields incorporate online elements in their production cycles, so find an industry you enjoy and start pursuing it!
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